Name: Marketing Communications in the Pharmaceutical Industry
Price: 2351.95 DKK
Availability: InStock
Author: Peter Holden
ISBN: 9781870905381

Marketing Communications in the Pharmaceutical Industry af Peter Holden

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Hardback
8-11 hverdage
2.351,95 kr.

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Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.

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Sprog:
Engelsk

ISBN:
9781870905381

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
714

Udgivet:
30. juni 2004

Størrelse:
164x241x15 mm.

Vægt:
402 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.

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