Name: Marketing Communications Management
Price: 973.95 DKK
Availability: InStock
Author: Paul Copley
ISBN: 9780750652940

Marketing Communications Management af Paul Copley

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Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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Sprog:
Engelsk

ISBN:
9780750652940

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
456

Udgivet:
23. september 2004

Størrelse:
211x280x28 mm.

Vægt:
1244 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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