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Marketing Communications Management - Paul Copley - Bog

af Paul Copley
Marketing Communications Management af Paul Copley
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Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750652940
  • Indbinding:
  • Paperback
  • Sideantal:
  • 456
  • Udgivet:
  • 23. september 2004
  • Størrelse:
  • 211x280x28 mm.
  • Vægt:
  • 1244 g.
  • 8-11 hverdage.
  • 15. januar 2025
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Forlænget returret til d. 31. januar 2025
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Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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