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Marketing Communications Management - Paul Copley - Bog

af Paul Copley
Marketing Communications Management af Paul Copley
Bag om Marketing Communications Management

Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750652940
  • Indbinding:
  • Paperback
  • Sideantal:
  • 456
  • Udgivet:
  • 23. September 2004
  • Størrelse:
  • 211x280x28 mm.
  • Vægt:
  • 1244 g.
  • 2-3 uger.
  • 20. Juli 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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