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Marketing Competences and Strategic Flexibility in China - Y. Wang - Bog

af Y. Wang
Marketing Competences and Strategic Flexibility in China af Y. Wang
Bag om Marketing Competences and Strategic Flexibility in China

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230013506
  • Indbinding:
  • Hardback
  • Sideantal:
  • 261
  • Udgivet:
  • 1. december 2006
  • Størrelse:
  • 162x218x20 mm.
  • Vægt:
  • 456 g.
  • 8-11 hverdage.
  • 16. januar 2025
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Beskrivelse af Marketing Competences and Strategic Flexibility in China

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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