Name: Marketing Decisions Under Uncertainty
Price: 2239.95 DKK
Availability: InStock
Author: Dung Nguyen
ISBN: 9780792399643

Marketing Decisions Under Uncertainty af Dung Nguyen

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Hardback
8-11 hverdage
2.239,95 kr.

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Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.

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Sprog:
Engelsk

ISBN:
9780792399643

Forlag:
Springer

Indbinding:
Hardback

Sideantal:
315

Udgivet:
1. august 1997

Udgave:
1997

Størrelse:
234x156x20 mm.

Vægt:
1440 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

Forlænget returret til d. 31. januar 2025

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Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.

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Business og læring > Marketing

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