Name: Marketing Discourse
Price: 1877.95 DKK
Availability: InStock
Author: Per Skalen
ISBN: 9780415416696

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Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.

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Sprog:
Engelsk

ISBN:
9780415416696

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
204

Udgivet:
20. december 2007

Størrelse:
222x178x17 mm.

Vægt:
540 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.

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