Name: Marketing Identities
Price: 313.95 DKK
Availability: InStock
Author: David A. Brenner
ISBN: 9780814345191

Marketing Identities af David A. Brenner

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Analyses how Ost und West (East and West), the first Jewish magazine published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing the editors of this highly successful journal attempted to forge a minority consciousness.

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Sprog:
Engelsk

ISBN:
9780814345191

Forlag:
Wayne State University Press

Indbinding:
Paperback

Sideantal:
248

Udgivet:
28. februar 2018

Størrelse:
228x152x20 mm.

Vægt:
374 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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Analyses how Ost und West (East and West), the first Jewish magazine published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing the editors of this highly successful journal attempted to forge a minority consciousness.

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Historie og samfund > Religion

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