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Marketing in Healthcare-Related Industries - Robert E. Hinson - Bog

Bag om Marketing in Healthcare-Related Industries

Captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781648021060
  • Indbinding:
  • Paperback
  • Sideantal:
  • 286
  • Udgivet:
  • 30. juli 2020
  • Størrelse:
  • 233x156x19 mm.
  • Vægt:
  • 452 g.
  • 8-11 hverdage.
  • 17. januar 2025
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Beskrivelse af Marketing in Healthcare-Related Industries

Captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.

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