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Marketing in the Emerging Markets of Central and Eastern Europe - Marin Marinov - Bog

- The Balkans

af Marin Marinov
Marketing in the Emerging Markets of Central and Eastern Europe af Marin Marinov
Bag om Marketing in the Emerging Markets of Central and Eastern Europe

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403947505
  • Indbinding:
  • Hardback
  • Sideantal:
  • 160
  • Udgivet:
  • 7. Juni 2005
  • Størrelse:
  • 140x216x14 mm.
  • Vægt:
  • 375 g.
  • 2-3 uger.
  • 19. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

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