Marketing in the Tourism Industry (RLE Tourism)

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Hardback
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1.855,95 kr.

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Sprog:
Engelsk

ISBN:
9780415812719

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
260

Udgivet:
5. december 2012

Størrelse:
174x246x0 mm.

Vægt:
650 g.

Leveringstid: 2-4 uger.
Forventet levering: 24. december 2024

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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Marketing in the Tourism Industry (RLE Tourism)

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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