Name: Marketing Management Support Systems
Price: 1535.95 DKK
Availability: InStock
Author: Berend Wierenga
ISBN: 9781461370765

Marketing Management Support Systems af Berend Wierenga

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1.535,95 kr.

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

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Sprog:
Engelsk

ISBN:
9781461370765

Forlag:
Springer-Verlag New York Inc.

Indbinding:
Paperback

Sideantal:
341

Udgivet:
12. oktober 2012

Udgave:
12000

Størrelse:
234x156x18 mm.

Vægt:
551 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

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