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Marketing Metaphors and Metamorphosis - P. Kitchen - Bog

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Marketing Metaphors and Metamorphosis af P. Kitchen
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Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349547098
  • Indbinding:
  • Paperback
  • Sideantal:
  • 227
  • Udgivet:
  • 1. januar 2008
  • Udgave:
  • 2008
  • Størrelse:
  • 140x14x216 mm.
  • Vægt:
  • 318 g.
  • 8-11 hverdage.
  • 13. december 2024
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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Marketing Metaphors and Metamorphosis

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

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