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Marketing Navigation - Edmund (Director and co-founder of Market2win Ltd) Bradford - Bog

- How to keep your marketing plan on course to implementation success

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Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781908999245
  • Indbinding:
  • Paperback
  • Sideantal:
  • 348
  • Udgivet:
  • 28. september 2012
  • Størrelse:
  • 189x246x0 mm.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Marketing Navigation

Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.

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