Marketing Perspectives on Phygitalization

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Hardback
13. marts 2025
1.570,95 kr.

Bag om Marketing Perspectives on Phygitalization

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

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Sprog:
Engelsk

ISBN:
9781774918463

Forlag:
Apple Academic Press Inc.

Indbinding:
Hardback

Sideantal:
354

Udgivet:
13. marts 2025

Størrelse:
156x234x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 13. marts 2025

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Beskrivelse af Marketing Perspectives on Phygitalization

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

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Business og læring > Marketing

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