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Marketing Research - Bog

indgår i Critical Perspectives on Business and Management serien

Marketing Research
Bag om Marketing Research

The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and contemporary contributions on the subject.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415449120
  • Indbinding:
  • Boxset
  • Sideantal:
  • 2412
  • Udgivet:
  • 11. december 2008
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 4218 g.
  • Ukendt - mangler pt..

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing Research

The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and contemporary contributions on the subject.

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