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The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and contemporary contributions on the subject.

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Sprog:
Engelsk

ISBN:
9780415449120

Forlag:
Taylor & Francis Ltd

Indbinding:
Boxset

Sideantal:
2412

Udgivet:
11. december 2008

Størrelse:
156x234x0 mm.

Vægt:
4218 g.

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The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and contemporary contributions on the subject.

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