Name: Marketing Technologies
Price: 1832.95 DKK
Availability: InStock
Author: Elena Simakova
ISBN: 9780415624770

Marketing Technologies af Elena Simakova

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This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

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Sprog:
Engelsk

ISBN:
9780415624770

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
208

Udgivet:
22. august 2012

Størrelse:
158x240x17 mm.

Vægt:
450 g.

Leveringstid: 2-4 uger.
Forventet levering: 22. november 2024

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This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

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