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Marketing the Museum - Fiona Mclean - Bog

af Fiona Mclean

indgår i Heritage: Care-Preservation-Management serien

Marketing the Museum af Fiona Mclean
Bag om Marketing the Museum

Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415152938
  • Indbinding:
  • Paperback
  • Sideantal:
  • 268
  • Udgivet:
  • 26. December 1996
  • Størrelse:
  • 178x254x20 mm.
  • Vægt:
  • 498 g.
  • 2-3 uger.
  • 16. Juli 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

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