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Marketing the Museum - Fiona Mclean - Bog

Bag om Marketing the Museum

Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415152938
  • Indbinding:
  • Paperback
  • Sideantal:
  • 268
  • Udgivet:
  • 26. december 1996
  • Størrelse:
  • 178x254x20 mm.
  • Vægt:
  • 498 g.
  • 8-11 hverdage.
  • 7. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing the Museum

Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

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