Name: Marketing the Sports Organisation
Price: 2387.95 DKK
Availability: InStock
Author: Alain Ferrand
ISBN: 9780415453295

Marketing the Sports Organisation af Alain Ferrand

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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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Sprog:
Engelsk

ISBN:
9780415453295

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
320

Udgivet:
27. august 2008

Størrelse:
156x234x25 mm.

Vægt:
750 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

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