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Marketing with Web 2.0 - David L. Anderson - Bog

- Social Networking and Viral Marketing

Bag om Marketing with Web 2.0

Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781609275075
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 17. januar 2012
  • Vægt:
  • 525 g.
  • 2-3 uger.
  • 22. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing with Web 2.0

Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.

Brugerbedømmelser af Marketing with Web 2.0



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