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Mathematical Models of Distribution Channels - Charles A. Ingene - Bog

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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781402071638
  • Indbinding:
  • Hardback
  • Sideantal:
  • 568
  • Udgivet:
  • 1. Oktober 2004
  • Udgave:
  • 2004
  • Størrelse:
  • 234x156x33 mm.
  • Vægt:
  • 2250 g.
  • 8-11 hverdage.
  • 3. Oktober 2024
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Beskrivelse af Mathematical Models of Distribution Channels

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;

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