Name: Measurement in Marketing
Price: 977.95 DKK
Availability: InStock
Author: Hans Baumgartner
ISBN: 9781680836042

Measurement in Marketing af Hans Baumgartner

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Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

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Sprog:
Engelsk

ISBN:
9781680836042

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
136

Udgivet:
11. december 2019

Størrelse:
156x234x4 mm.

Vægt:
202 g.

Leveringstid: 2-3 uger.
Forventet levering: 23. november 2024

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Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

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