Name: Measuring the Effectiveness of Image and Linkage Advertising
Price: 1183.95 DKK
Availability: InStock
Author: Arch Woodside
ISBN: 9780899309842

Measuring the Effectiveness of Image and Linkage Advertising af Arch Woodside

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Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

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Sprog:
Engelsk

ISBN:
9780899309842

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Hardback

Sideantal:
280

Udgivet:
20. august 1996

Størrelse:
229x152x19 mm.

Leveringstid: 2-3 uger.
Forventet levering: 22. januar 2025

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Forlænget returret til d. 31. januar 2025

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Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

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