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  4. Measuring the Impact of Social Media on Business Profit & Success

Measuring the Impact of Social Media on Business Profit & Success - Cong Li - Bog

- A Fortune 500 Perspective

af Cong Li
Measuring the Impact of Social Media on Business Profit & Success af Cong Li
Bag om Measuring the Impact of Social Media on Business Profit & Success

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781433125799
  • Indbinding:
  • Hardback
  • Sideantal:
  • 170
  • Udgivet:
  • 29. juli 2015
  • Udgave:
  • Størrelse:
  • 155x230x0 mm.
  • Vægt:
  • 380 g.
  • 2-4 uger.
  • 18. december 2024
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Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

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