Udvidet returret til d. 31. januar 2025

Media Business - Susan De Bonis - Bog

- It's Not a Charitable Function - A Guide to Sales

Bag om Media Business

Introduces students to the business of media in all its forms - print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781626611429
  • Indbinding:
  • Paperback
  • Sideantal:
  • 174
  • Udgivet:
  • 20. december 2013
  • Vægt:
  • 525 g.
  • 2-3 uger.
  • 14. december 2024
Forlænget returret til d. 31. januar 2025

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Media Business

Introduces students to the business of media in all its forms - print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.

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