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Media Messages in American Presidential Elections - Diana Owen - Bog

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Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780313263620
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 18. januar 1991
  • 2-3 uger.
  • 18. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Media Messages in American Presidential Elections

Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.

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