Udvidet returret til d. 31. januar 2025

Modeling Dynamic Relations Among Marketing and Performance Metrics - Koen H. Pauwels - Bog

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Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680834901
  • Indbinding:
  • Paperback
  • Sideantal:
  • 90
  • Udgivet:
  • 5. december 2018
  • Størrelse:
  • 232x156x9 mm.
  • Vægt:
  • 172 g.
  • 8-11 hverdage.
  • 10. december 2024
Forlænget returret til d. 31. januar 2025

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  • BLACK WEEK

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Beskrivelse af Modeling Dynamic Relations Among Marketing and Performance Metrics

Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.

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