Models and Theories of Mass Communication - Hafiz Muhammad Salman - Bog

Models are a simple theoretical structure, that exists in our minds, and represents some realities that exist. Models are used to represent the concepts, ideas, and thoughts in a simple way through diagrams, pictorial representations. Models are used to understand any concept easily and clearly through a model, any individual can understand a process and draw conclusions from it, and we can say that models are used to make a learning process in a very simple way. Every communication model has five fundamental elements, these are; sender, receiver, the message, contextual factors, the medium or channel, and the feedback. A Theory is a rational type so theoretical thinking about a phenomenon or the results of such thinking. The process of contemplative and rational thinking is often associated with such processes as observational study or research. A Theory may be scientific, or belong to a non-scientific discipline or no discipline at all. We can say that a theory is a carefully thought-out explanation for observations of the natural world it has been constructed using the scientific method. the Book consists of more than 60 Theories and 12 Models of Media and Communication Studies.