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Motherhoods, Markets and Consumption - Bog

- The Making of Mothers in Contemporary Western Cultures

indgår i Routledge Interpretive Marketing Research serien

Motherhoods, Markets and Consumption
Bag om Motherhoods, Markets and Consumption

This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138206106
  • Indbinding:
  • Paperback
  • Sideantal:
  • 280
  • Udgivet:
  • 4. august 2016
  • Størrelse:
  • 252x158x20 mm.
  • Vægt:
  • 424 g.
  • 8-11 hverdage.
  • 9. december 2024
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Beskrivelse af Motherhoods, Markets and Consumption

This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.

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