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Multichannel Retailing - Huan Liu - Bog

- A Review and Research Agenda

Bag om Multichannel Retailing

Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680834949
  • Indbinding:
  • Paperback
  • Sideantal:
  • 92
  • Udgivet:
  • 19. december 2018
  • Størrelse:
  • 234x156x4 mm.
  • Vægt:
  • 162 g.
  • 8-11 hverdage.
  • 3. december 2024

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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
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Beskrivelse af Multichannel Retailing

Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.

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