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Nation Branding in Modern History - VIKTORIN - Bog

af VIKTORIN

indgår i Explorations in Culture and International History serien

Nation Branding in Modern History af VIKTORIN
Bag om Nation Branding in Modern History

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781789207934
  • Indbinding:
  • Paperback
  • Sideantal:
  • 300
  • Udgivet:
  • 1. november 2020
  • Størrelse:
  • 227x152x26 mm.
  • Vægt:
  • 408 g.
  • 2-3 uger.
  • 16. november 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Nation Branding in Modern History

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.

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