Name: Nation Branding in Modern History
Price: 395.95 DKK
Availability: InStock
Author: VIKTORIN
ISBN: 9781789207934

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Paperback
2-3 uger
395,95 kr.

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A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.

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Sprog:
Engelsk

ISBN:
9781789207934

Forlag:
Berghahn Books

Indbinding:
Paperback

Sideantal:
300

Udgivet:
1. november 2020

Størrelse:
227x152x26 mm.

Vægt:
408 g.

Leveringstid: 2-3 uger.
Forventet levering: 14. december 2024

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A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.

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Historie og samfund

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