National Brands and Private Labels in Retailing

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Paperback
8-11 hverdage
1.258,95 kr.

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This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;

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Sprog:
Engelsk

ISBN:
9783319071930

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
192

Udgivet:
11. juni 2014

Størrelse:
235x155x11 mm.

Vægt:
3168 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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Beskrivelse af National Brands and Private Labels in Retailing

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;

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Business og læring > Marketing

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