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Native Advertising - Lisa Lynch - Bog

- Advertorial Disruption in the 21st-Century News Feed

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Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032178691
  • Indbinding:
  • Paperback
  • Sideantal:
  • 136
  • Udgivet:
  • 30. September 2021
  • Størrelse:
  • 138x216x0 mm.
  • Vægt:
  • 167 g.
  • 2-3 uger.
  • 18. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Native Advertising

Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.

Brugerbedømmelser af Native Advertising



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