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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Giovanni Vecchiato - Bog

Bag om Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642380631
  • Indbinding:
  • Hardback
  • Sideantal:
  • 136
  • Udgivet:
  • 11. Maj 2013
  • Udgave:
  • 2013
  • Størrelse:
  • 235x155x15 mm.
  • Vægt:
  • 3613 g.
  • 2-3 uger.
  • 23. Juli 2024
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Beskrivelse af Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.

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