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New-Product Diffusion Models - Bog

indgår i International Series in Quantitative Marketing serien

New-Product Diffusion Models
Bag om New-Product Diffusion Models

Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792377511
  • Indbinding:
  • Hardback
  • Sideantal:
  • 355
  • Udgivet:
  • 30. september 2000
  • Udgave:
  • 2000
  • Størrelse:
  • 166x243x29 mm.
  • Vægt:
  • 706 g.
  • 8-11 hverdage.
  • 7. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af New-Product Diffusion Models

Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models.

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