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Online Growth Options for Retailers - Matthias Schu - Bog

- Three Essays on Domestic and International Growth Strategies with Online Retailing

Bag om Online Growth Options for Retailers

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658182144
  • Indbinding:
  • Hardback
  • Sideantal:
  • 136
  • Udgivet:
  • 24. maj 2017
  • Udgave:
  • 12017
  • Størrelse:
  • 210x148x11 mm.
  • Vægt:
  • 339 g.
  • 8-11 hverdage.
  • 14. november 2024
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  • BLACK NOVEMBER

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Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Online Growth Options for Retailers

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

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