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Organization and Marketing (RLE Marketing) - Peter Spillard - Bog

af Peter Spillard

indgår i Routledge Library Editions: Marketing serien

Organization and Marketing (RLE Marketing) af Peter Spillard
Bag om Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138793552
  • Indbinding:
  • Hardback
  • Sideantal:
  • 242
  • Udgivet:
  • 22. august 2014
  • Størrelse:
  • 156x234x23 mm.
  • Vægt:
  • 408 g.
  • 8-11 hverdage.
  • 16. januar 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Organization and Marketing (RLE Marketing)

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

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