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Path to Purpose - Carolyn Butler-Madden - Bog

- How to Use Cause Marketing to Build a More Meaningful and Profitable Brand

Bag om Path to Purpose

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780648087502
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 18. oktober 2017
  • Størrelse:
  • 138x340x14 mm.
  • Vægt:
  • 262 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

Beskrivelse af Path to Purpose

Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems.

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