Black Week: Spar op til 85% Spar op til 85% på et kæmpe udvalg af gode bøger
Udvidet returret til d. 31. januar 2025
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Persistent Preferences in Market Place Choices

Persistent Preferences in Market Place Choices - A. V. Muthukrishnan - Bog

- Brand Loyalty, Choice Inertia, and Something in Between

af A. V. Muthukrishnan

indgår i Foundations and Trends (R) in Marketing serien

Persistent Preferences in Market Place Choices af A. V. Muthukrishnan
Bag om Persistent Preferences in Market Place Choices

Focuses on the type of brand loyalty that is not deeply rooted in values, emotions, and intense person-brand relationships. While some view that loyalty cannot exist without strong emotional involvement and bonding, the author suggests a milder phenomenon - persistent preference - for the chosen brand and its attributes.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680830521
  • Indbinding:
  • Paperback
  • Sideantal:
  • 102
  • Udgivet:
  • 12. november 2015
  • Størrelse:
  • 156x234x5 mm.
  • Vægt:
  • 156 g.
  • 2-3 uger.
  • 13. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om A. V. Muthukrishnan

Vis alle bøger af A. V. Muthukrishnan

Beskrivelse af Persistent Preferences in Market Place Choices

Focuses on the type of brand loyalty that is not deeply rooted in values, emotions, and intense person-brand relationships. While some view that loyalty cannot exist without strong emotional involvement and bonding, the author suggests a milder phenomenon - persistent preference - for the chosen brand and its attributes.

Brugerbedømmelser af Persistent Preferences in Market Place Choices



Andre købte også..
Find lignende bøger
Bogen Persistent Preferences in Market Place Choices findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.