Name: Persuasive Communication, Third Edition
Price: 706.95 DKK
Availability: OutOfStock
Author: James B. Stiff
ISBN: 9781462526840

Persuasive Communication, Third Edition af James B. Stiff

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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.

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Sprog:
Engelsk

ISBN:
9781462526840

Forlag:
Guilford Publications

Indbinding:
Paperback

Sideantal:
383

Udgivet:
30. september 2016

Udgave:
3

Størrelse:
228x156x19 mm.

Vægt:
544 g.

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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.

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