Name: Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Price: 589.95 DKK
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Author: Isabell Koinig
ISBN: 9783658131333

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment af Isabell Koinig

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589,95 kr.

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Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment.

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Sprog:
Engelsk

ISBN:
9783658131333

Forlag:
Springer

Indbinding:
Paperback

Sideantal:
378

Udgivet:
10. marts 2016

Udgave:
12016

Størrelse:
154x216x23 mm.

Vægt:
534 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. januar 2025

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Forlænget returret til d. 31. januar 2025

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Isabell Koinig examines how a standardized promotional message for afictitious over-the-counter (OTC) medication is perceived by consumers in fourdifferent countries (Austria, Germany, the U.S., and Brazil), and the degree towhich it contributes to their self-empowerment.

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