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Hardback
8-11 hverdage
847,95 kr.

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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.

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Sprog:
Engelsk

ISBN:
9780253014993

Forlag:
Indiana University Press

Indbinding:
Hardback

Sideantal:
252

Udgivet:
12. januar 2015

Størrelse:
152x229x0 mm.

Vægt:
513 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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Beskrivelse af Playing to Win

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.

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