Policy and Marketing Strategies for Digital Media

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Paperback
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665,95 kr.

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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.

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Sprog:
Engelsk

ISBN:
9781138305946

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
312

Udgivet:
16. juni 2017

Størrelse:
229x192x23 mm.

Vægt:
488 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. januar 2025

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615,95 kr.

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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.

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