Name: Political Branding in Cities
Price: 424.95 DKK
Availability: InStock
Author: Eleonora (University of California Pasotti
ISBN: 9781108438612

Political Branding in Cities af Eleonora (University of California Pasotti

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Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.

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Sprog:
Engelsk

ISBN:
9781108438612

Forlag:
Cambridge University Press

Indbinding:
Paperback

Sideantal:
303

Udgivet:
26. oktober 2017

Størrelse:
153x230x20 mm.

Vægt:
470 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.

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