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Political Branding in Cities - Eleonora (University of California Pasotti - Bog

- The Decline of Machine Politics in Bogota, Naples, and Chicago

af Eleonora (University of California Pasotti

indgår i Cambridge Studies in Comparative Politics serien

Political Branding in Cities af Eleonora (University of California Pasotti
Bag om Political Branding in Cities

Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781108438612
  • Indbinding:
  • Paperback
  • Sideantal:
  • 303
  • Udgivet:
  • 26. Oktober 2017
  • Størrelse:
  • 153x230x20 mm.
  • Vægt:
  • 470 g.
  • 2-3 uger.
  • 23. Oktober 2024
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Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.

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