Political Marketing and Management in the 2017 New Zealand Election

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Hardback
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671,95 kr.

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This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

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Sprog:
Engelsk

ISBN:
9783319942971

Forlag:
Birkhauser Verlag AG

Indbinding:
Hardback

Sideantal:
158

Udgivet:
31. juli 2018

Udgave:
12018

Størrelse:
148x210x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

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