Post banking crisis Irish customer attitudes towards banking sector - Mark Leonard - Bog

Ireland and its banks¿ consumers have experienced monumental change in the past decade, with the Irish banking crisis being central to this transformation. This dissertation analyses and assesses the Irish banking crisis phenomenon, specifically regarding its impact on consumers by focusing on the consequent attitudes of Irish customers towards the sector. Issues related to the consumer in this research field range from the impact of the media to shifting levels of trust, anger and suffering brought about as a result of the Irish banking crisis. Through this study¿s focus on such areas, a clearer picture of Irish bank customers¿ current attitudes towards the banking industry is elucidated. This research concerning the banking industry was developed by using online surveys through the web-based ¿SurveyMonkey¿ application to gather data quantitatively. The outcomes of this study provide the banking industry with an updated understanding of the consumer outlook on banks in light of the recent banking crisis.