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Predictably Irrational, Revised - Dr. Dan Ariely - Bog

- The Hidden Forces That Shape Our Decisions

Bag om Predictably Irrational, Revised

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780062018205
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 11. maj 2010
  • Størrelse:
  • 170x106x35 mm.
  • Vægt:
  • 184 g.
  • BLACK WEEK
  På lager
Leveringstid: 4-8 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Predictably Irrational, Revised

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.

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