Name: Principles of Pricing
Price: 697.95 DKK
Availability: InStock
Author: Rakesh V. (Northwestern University Vohra
ISBN: 9781107010659

Principles of Pricing af Rakesh V. (Northwestern University Vohra

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697,95 kr.

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

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Sprog:
Engelsk

ISBN:
9781107010659

Forlag:
Cambridge University Press

Indbinding:
Hardback

Sideantal:
262

Udgivet:
5. Marts 2012

Størrelse:
160x232x19 mm.

Vægt:
526 g.

Leveringstid: 2-3 uger.
Forventet levering: 24. Juli 2024

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

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