Name: Principles of Pricing
Price: 717.95 DKK
Availability: InStock
Author: Rakesh V. (Northwestern University Vohra
ISBN: 9781107010659

Principles of Pricing af Rakesh V. (Northwestern University Vohra

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717,95 kr.

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

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Sprog:
Engelsk

ISBN:
9781107010659

Forlag:
Cambridge University Press

Indbinding:
Hardback

Sideantal:
262

Udgivet:
5. marts 2012

Størrelse:
160x232x19 mm.

Vægt:
526 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. januar 2025

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

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