Product Strategy - Gary Metcalfe - Bog

Mastering the Basics and Dominating the Competition: So you have a great product. Guess what? Your competitors have one as well. How do you ensure that your product stands out? How do you guarantee the success of your hard work?
The answer:
Product Strategy
All great products need a great strategy. In fact, a great strategy may save a mediocre product but very rarely does it work the other way!
Learning the key elements of a great strategy is key to ensuring a productive rollout. Here's just a small taste of the problems a great strategy solves:

Unclear product goalsCustomer miscommunicationPoor vision and hefty backlogsLack of feedbackPoor marketingand much much more.....
Product strategy encompasses a large number of principles. In this book you will learn the basics which will help you get your strategy up and running in no time!
Here's a small taste of what you'll learn:
Elements of a great visionOptimal marketing strategiesCustomer feedbackHow to fix a bad strategyProduct managementImportant rolesCareers in product managementGrab your copy today and learn how you can ensure a successful product launch and create the results you desire within your organization!
A Guide Beyond the Basics: Learning how to create and manage a product strategy is essential to dominate your competition!

Many companies may try to go without this strategy, assuming that they will be just fine developing

products without one. Often this leads to a lot of issues, wasted time and money, and a product that

fails. Do not be one of them!
Inside you will learn:
What is a product strategyThe different types of innovations that you may work on with your productsHow to differentiate your productsHow to pick out the right customers for your productWhen it is time to pivot or make changes to your product ideasHow often you need to make changes to your product strategyHow to improve the customer experienceWhy the product strategy is so important to growing your businessThe life cycle of your product and why it is so important to learn and understandSimple ways to be clear on your innovation strategyThe importance of getting your business model to work with your product strategyAnd so much moreWhen you are ready to add a product strategy to your business, either with a brand new product or with the one you have had on the market for some time, make sure to get this guidebook to help you get started!