Name: Promotion Dynamics
Price: 767.95 DKK
Availability: InStock
Author: Scott A. Neslin
ISBN: 9781601982803

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767,95 kr.

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Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).

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Sprog:
Engelsk

ISBN:
9781601982803

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
108

Udgivet:
11. november 2009

Størrelse:
157x234x6 mm.

Vægt:
166 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 7. december 2024

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Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).

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Business og læring > Marketing

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