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Promotional Strategies and New Service Opportunities in Emerging Economies - Bog

Bag om Promotional Strategies and New Service Opportunities in Emerging Economies

Examines the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academics, practitioners, researchers, students, marketers, and government officials.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522522065
  • Indbinding:
  • Hardback
  • Sideantal:
  • 300
  • Udgivet:
  • 10. januar 2017
  • 8-11 hverdage.
  • 2. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Promotional Strategies and New Service Opportunities in Emerging Economies

Examines the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academics, practitioners, researchers, students, marketers, and government officials.

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