Name: Psychology of the Consumer and Its Development
Price: 1397.95 DKK
Availability: InStock
Author: Robert C. Webb
ISBN: 9781461371588

Psychology of the Consumer and Its Development af Robert C. Webb

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1.397,95 kr.

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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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Sprog:
Engelsk

ISBN:
9781461371588

Forlag:
Springer-Verlag New York Inc.

Indbinding:
Paperback

Sideantal:
362

Udgivet:
23. oktober 2012

Udgave:
11999

Størrelse:
155x235x20 mm.

Vægt:
581 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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