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Psychology of the Consumer and Its Development - Robert C. Webb - Bog

- An Introduction

Bag om Psychology of the Consumer and Its Development

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461371588
  • Indbinding:
  • Paperback
  • Sideantal:
  • 362
  • Udgivet:
  • 23. oktober 2012
  • Udgave:
  • 11999
  • Størrelse:
  • 155x235x20 mm.
  • Vægt:
  • 581 g.
  • 8-11 hverdage.
  • 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Psychology of the Consumer and Its Development

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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